As Web Content Coordinator at Sirris, I help make our digital content easy to find, easy to use and valuable for the right audience. I combine content strategy, SEO, user experience and data-driven optimisation to improve the performance of our websites and digital channels.
My work focuses on content governance, website performance and digital optimisation. I ensure that our online content aligns with both user needs and the organisation's objectives.
Expertise
- Conversion Rate Optimisation (CRO) and user experience (UX)
- Technical SEO and GEO (Generative Engine Optimisation)
- Web content strategy and governance
Work experience
I started my career as a graphic designer before specialising in digital optimisation. Over the past five years, I have worked as a CRO Consultant and Technical SEO Consultant, helping organisations improve website performance through user research, content optimisation, SEO and conversion-focused strategies. This combination of design expertise and optimisation continues to shape my work at Sirris.
Studies
- Master in Fine Arts – Sint-Lukas Brussels
- Bachelor in Fine Arts – Sint-Lukas Brussels
- Postgraduate Degree in Digital Marketing – UCLL
Professional motto
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. " – Jakob Nielsen
Fun fact
As a child, I somehow ended up inside a closed primate enclosure at a Spanish zoo. It sounds made up, but unfortunately, my family can confirm it. Although I suffered no lasting harm, I did come away with two valuable life lessons: ring-tailed lemurs have remarkably soft tails, and they prefer to eat their lunch undisturbed.